Social Media, Communications and Digital Marketing Specialist
Organizations
Self Care for Advocates (SCFA)
Date
August 2023 - February 2024
Brief
Self Care for Advocates or SCFA is an strategically online nonprofit organization that works to provide education and resources to domestic violence advocates and social workers. It is a small but driven team with members spread across the United States and was started in Oxford, AL.
What I Did
Starting as freelance and then being promoted to staff member, my work with SCFA included updating and reemphasizing their digital platforms and launching modern social media and digital platform strategies. These included but were not limited to: Content Creation, Website Management, Audio/Video editing, blogging, creation of a newsletter and establishing platforms to allow for supporters of their work to more easily donate through tools like Patreon.
Results
Self Care for Advocates saw an immediate increase in overall engagement, audience size and site traffic. Brand recognition was increased alongside major updates to their online blogs and updated use of short form video content on Instagram, YouTube and TikTok. We effectively doubled the number of blogs published to their website and saw strong SEO increase as well.
Conserve Nassau
Date
August 2022- August 2023
Brief
Conserve Nassau is a conservation and sustainability organization located in Fernandina Beach, FL. This organization works with community partners to educate people on the natural ecosystems of Northeast Florida and how best to protect and steward them. Based on scenic Amelia Island, Conserve Nassau has a vibrant presence with lectures, nature activities and fundraising events.
What I Did
After working as the media assistant to Yale University Press published Author Elise Pearlstine, I was brought in by Dr. Pearlstine and a small board of founders to help Conserve Nassau establish itself as a brand. We relied heavily on grassroots organizing and social media/web based tools to raise awareness of their organization and it's mission. My responsibilities included event audio/video recording and coverage, website maintenance, social media strategy and content coaching for her team.
Results
Conserve Nassau quickly became a recognized part of the community in Fernandina Beach, FL and was able to stand out despite a number of conservation based organizations calling that region home. We combined expert knowledge on the issues of sustainability and environmental protection with effective content strategies to gradual increase brand awareness in their immediate community as well as effectively keep SEO impacts high.
Fernandina Beach Pride Inc.
Date
January 2019 - January 2023
Brief
Fernandina Beach Pride Inc. is a registered 501c3 Nonprofit in Northeast Florida, devoted to providing resources and support to the LGBTQ community of Northeast Florida
What I Did
Over the course of four years I provided digital marketing support to Fernandina Beach Pride. This included social media strategies, press releases, direct email marketing and web support. Events also required photography, video capture and editing.
Results
Fernandina Beach Pride hosted two parades and two festivals, with numerous fundraisers and community events between and after. We saw high engagement, in 2019 reaching a digital audience of 26K on Facebook and Instagram and over 2,000 in attendances. Delayed by COVID 19, we launched a second parade and festival in 2022 with over 60K reached via Facebook/Instagram with a combination of organic content and paid digital ads.
Fernandina Beach Main Street
Date
2022
Brief
Fernandina Beach Main Street is a branch of the National Main Street Organization. This nonprofit works to revitalize historic downtown areas and support community impact and economic vitality.
What I Did
Fernandina Beach Main Street had ongoing digital campaigns to support businesses in Historic Downtown Fernandina Beach, as well as events to promote tourism on Amelia Island while supporting local. This required social media campaigns, digital media content creation, onsite photography and video recording and editing.
Results
Fernandina Beach Main Street saw strong attendance to local events including their monthly Sip 'n Shop supporting local art galleries , and inaugural Island Hop Festival supporting local breweries. Average reach was in excess of 30K due to strategic partnerships and organic content.
Northeast Florida Fair '22
Date
Fall 2022, Fall 2023
Brief
The Northeast Florida Fair is an organization devoted to the celebration of the Northeast Florida community, spanning diverse counties and several thousand residents. The Fair itself supports educational and agricultural institutions in this region of Florida.
What I Did
The Northeast Florida Fair required a strong digital reach in order to meet necessary minimum in person attendance of their fair. Myself and the NE FL Fair Chair worked to send out organic content to an audience of more than 30k, utilizing short form video content for the first time in the Fair's history. We also utilized local media press and radio release, which we then incorporated into engaging video content.
Results
The content created for the Northeast Florida Fair saw high rates of engagement, and reached a digital audience of over 30K, with a resulting in person attendance of over 100K. This was a 20% increase over the following Pre-COVID Fair.
Story & Song Bookstore Bistro / Story & Song Center for Arts and Culture
https://www.facebook.com/StoryAndSongBookstore
@storyandsongbb
https://www.storyandsongbookstore.com
https://www.youtube.com/@storysongbookstorebistro7454/featured
Date
August 2018 - April 2022
Brief
Story & Song Bookstore and Bistro is a dynamic independent bookstore with a vibrant role in the Fernandina Beach community. It is equal parts indie bookstore, café, music venue, coffee shop, event space and art gallery. They host musical guests, authors, children's story times, book launches and so much more. They have also launched a nonprofit under the title "The Story & Song Center for Arts and Culture."
What I Did
Over the course of five years, I established Story & Song across all major social media platforms. This meant content creation and management over every platform, and in the height of the COVID-19 Pandemic I expanded our reach to include Live Video and Audio series across Instagram, Facebook and TikTok. I also created and managed Story & Song's YouTube Channel, including recording and editing video content.
Results
Story & Song began with 600 followers on Facebook and under 300 Instagram followers, both now reaching above 3K with limited paid ads. The passive reach for content is over 30K due to strong SEO and strategic community partnerships. Story & Song saw digital reach and overall business growth during COVID despite the challenges therein due to a strong digital marketing strategy.